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Why Magento is Still an Ecommerce Giant in the Market?

The last few years have shown real growth for “plug-and-play” ecommerce platforms such as Shopify, etc. However, for many store owners, merchants, and ecommerce developers, Magento remains the prime consideration for ecommerce project. So what really makes Magento unique and the favourite of the ecommerce industry?

Let’s discover out some facts that will help you understand why Magento is still considered an ecommerce giant till date:-

Open Source
Magento is a free ecommerce platform and built using PHP and other open source tools. By using these technologies and remaining open source means that Magento as a platform has several distinct advantages over the competition. The Platform is highly adaptable and could be modified endlessly to exactly fit project requirements. Using open source tools also means that the platform guarantees a robust performance and enhanced security for merchants and developers.

Custom Designed for Ecommerce
These days all major CMS’s including WordPress, Drupal and others offer ecommerce capabilities (right out of the box in some cases!), they are designed with an ecommerce-only approach. Thus Magento powered ecommerce solutions offer a better experience to everyone from the developers to the store administrators to end users who come to shop at the storefront. Over years, Magento has evolved into a feature rich ecommerce solution that comes pre-packaged with all the essential tools needed to build up an ecommerce web store.

The Magento Community
Where there is an open source app, there is a community!

Since Magento is a very popular open source ecommerce platform, there is a huge community of store owners, merchants, developers, designers, agencies, ecommerce consultants, tech solutions providers, and general end users around the globe who discuss everything Magento in great details. The community ensures that the platform remains up-to-date, fast, reliable, secure and free from bugs. The good thing about this community is the very welcoming nature that makes every newcomer feel right at home.

No Hosting Related Restrictions
Magento allows you to choose the hosting solution of your choice. This way you could select the best hosting solution provider that fits your requirements and your budget. Similarly, when it is time to migrate your store, there are no restrictions on when and where you could host your store.

Fast & Scalable
When it comes to page load speed, Magento is a clear winner!

Magento with high-end caching technologies such as the Cloudways Full Page Cache and other database optimization techniques such as Memcached and Redis speed up the stores considerably.Magento is suitable for small to large (and even huge) ecommerce stores simply because it’s flexible enough to grow with your business. In fact, Magento might surprise you with its performance, stability, and reliability.

Multiple Stores
Many ecommerce platforms let you have a single store per account. With Magento, you can setup multiple stores that could be managed through a single backend. You can control stores’ inventory, orders, billing, customer information, using a single admin panel.

Each store can have different themes and templates associated with them. You can also assign a sub domain for individual stores. The ease of controlling all of the stores simultaneously through a single admin panel greatly simplifies management and administration of multi-stores that operate in a single or multiple categories.

Conclusion
Magneto offers a lot of functionalities that help developers create the perfect store for their clients. The tools ease out the problems of showcasing products, online transactions, and discounts management to name a few areas where Magento outperforms the competition. However, keep in mind that Magento is not a plug and play ecommerce solution. It does require a level of development and store optimization expertise from developers and administrators.

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